From Poverty and Near Suicide to $3 Billion in Client Success: Mental Health Coach Noah St. John
Episode Details
Transcript
In this episode of From Adversity to Abundance, host Jamie Bateman sits down with Dr. Noah St. John, the father of Afformations and creator of Power Habits® for Real Estate Professionals. With 30 years of coaching experience and 25 books to his name, Noah shares his powerful story of growing up poor in a wealthy neighborhood and facing a moment of deep despair that nearly ended his life. He reveals how shifting his mindset and clearing “head trash” became the foundation for his transformation—and how focusing on the inner game is the key to overcoming doubt and unlocking success.
Dr. Noah has helped clients generate over $3 billion in wealth, but he’s clear that abundance isn’t just about money—it’s about living fully and authentically. In this candid conversation, he challenges the flashy guru culture and offers practical insights on how mental clarity and emotional resilience can lead to lasting success. This episode is a must-listen for anyone ready to move past their mental blocks and embrace real abundance beyond just financial gain.
Guest Introduction: Dr. Noah St. John
Dr. Noah St. John is a peak performance coach, author of 25 books, and the creator of the Power Habits® System. Known for coining the term "Afformations," he helps high-performing entrepreneurs and professionals overcome self-sabotage and create lasting success from the inside out. Over the past 30 years, he’s helped his clients generate over $3 billion in wealth—while staying grounded in authenticity and purpose.
Episode Highlights:
- The Turning Point – Dr. Noah shares the moment he nearly took his own life and the insight that pulled him back.
- Growing Up Poor in a Wealthy Neighborhood – How early experiences with scarcity shaped his mission.
- The Power of Mental Shifts – Why removing “head trash” is essential for real success.
- Rejecting Flashy Guru Culture – Noah’s take on real value versus fake influence.
- Helping Clients Generate $3 Billion – The habits and mindsets that fuel massive transformation.
- Living Fully, Not Just Richly – How emotional health, not just wealth, defines abundance.
Key Takeaways:
- Mental barriers are often the biggest obstacles to success—clear them first.
- True abundance goes beyond money—it includes fulfillment, purpose, and joy.
- You don’t need flashy symbols of wealth to be successful; real value speaks for itself.
- Everyone has a moment that can change their life—it’s how you respond that matters.
Connect with Noah:
Website:https://MeetNoah.com
LinkednIn:https://www.linkedin.com/in/noahstjohn/
Facebook:https://facebook.com/noahstjohn
Instagram:https://www.instagram.com/noahstjohn
Youtube:https://www.youtube.com/@drnoahstjohn
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Speaker 0
In today's episode, we're joined by doctor Noah Saint John, who is known as the father of affirmations and the creator of Power of Habits for Real Estate Professionals. Doctor Noah has written twenty five books. He's been in the coaching business for thirty years. He he brings a ton of energy and practical insights to this episode. His story is really moving as well. He was born into poverty and was, you know, the his family was the poorest in this in a wealthy neighborhood, so they could see front and center, what abundance looked like even though they weren't experiencing it. And so, he talks about how he almost killed himself and he talk he walks us through how a particular, what what actually saved his life in that critical moment and how he built upon that that moment and turned his life around. And, I mean, just what he really focuses on in this episode is is talking about removing the mental trash, getting rid of self doubt, and working on the inner game that is ninety to ninety five percent of what we what's really holding us back as far as reaching success. We talk about financial abundance for sure and how he's helped create three billion dollars for his clients in the last thirty years. But you can tell that doctor Noah, you know, is more about trying to help people experience life to the fullest. It's not just about the money. And and he constantly talks about, you know, not wanting to be one of these gurus who shows flashy cars and expensive houses and all this stuff when in reality, they haven't actually helped anyone. You can tell he's here to add value and help entrepreneurs, real estate investors go from adversity to abundance. I think you're really gonna like this episode. Speaker 1
From Adversity to Abundance, hosted by entrepreneur and seasoned real estate investor, Jamie Bateman, is the ultimate guide for active and passive investors seeking clarity, mental fitness, and the confidence to make inspired decisions in the world of real estate. With a decade plus of investing experience across various niches and a background as a combat veteran, former army officer, and multimillion dollar mortgage note company owner, Jamie brings a wealth of knowledge and inspiring stories to each episode. Through weekly episodes featuring insightful interviews with industry leaders and solo explorations of mindset and strategy, listeners will uncover actionable advice and tips to overcome challenges and build lasting financial success. Whether you're a seasoned investor or just starting, from adversity to abundance is your road map to turning obstacles into opportunities and achieving financial freedom. Speaker 0
Welcome everybody to another episode of the from adversity to abundance podcast. I am your host, Jamie Bateman. And today, we have with us doctor Noah Saint John. Noah, how are you doing today? Speaker 2
I'm fantastic and, happy to be here. Speaker 0
Great. This is gonna be exciting. This is gonna be, a unique episode for sure. I know sometimes we we get in the weeds on particular real estate investing strategies and deals, and, this one may be a little bit little bit different than, our typical episode, which is which is fantastic. For the listener out there who may be unfamiliar with you, who are you and what is some of the abundance that you're living in today? Speaker 2
Well, my name is doctor Noah Saint John. You can learn more about me, Noah Saint John dot com. And, all my socials, you just Google Noah Saint John. That's usually me. Anyway, so I'm known as the father of affirmations and the creator of the twelve week breakthrough. And what I mean by that is I'm known for helping real estate professionals, entrepreneurs, experts from all walks of life to make more in just twelve weeks than they did in the previous twelve months, while also winning back their lives. Meaning winning back one to three hours per day and four to eight weeks per year. So what people get excited about is, yes, of course, everybody wants to make more money. Right. But even more exciting is getting your life back. Right? Because I know a lot of real estate professionals, real estate investors, they're, you know, working their nose to the grindstone and, you know, hustling and grinding, which is all we hear about from all those gurus out there Speaker 0
For sure. Speaker 2
Working fourteen, sixteen, eighteen hours a day, and you're still hitting an income ceiling. So what I'm known for is helping people really break through that income ceiling and get what I like to call hockey stick growth. Meaning, you're going along like this and then we put my magic in there, my secret sauce, then we go, you know, they just go right through the roof. So it's, it's pretty exciting. That is. Yeah. It's it's really fun. Speaker 0
For sure. And before we jump back into and and I can tell this is gonna be both a inspirational and a and a practically, a very beneficial episode, practically speaking, for the listener. Before we jump into your backstory and some of the personal adversity that you've overcome and and likely how you were able to to learn these lessons that you're now, using to share with others, speak briefly about, you know, know, maybe a week. What does what does a typical week look like for you? Or do you have control of your own schedule? Are you able to you know, what what specifically time freedom or financial freedom Speaker 2
Yep. Speaker 0
Are are you able to experience today? Speaker 2
Well, yeah. All of the above. And because, you know, as you mentioned, you know, now I am a coach. I'm a business coach, an executive coach. And so, you know, using my own system Yeah. You know, I now live in a, six thousand square foot mansion on a hill. I started in a three hundred square foot basement apartment in nineteen ninety seven. So Okay. From a three hundred square foot basement apartment to six thousand square foot mansion on a hill. And Right. Because of what I teach, I was able to actually pay off the mortgage twenty seven years early on this house. So pretty exciting. So yeah. I mean, I do get to enjoy not only financial freedom, but I feel as importantly or maybe more importantly is that time freedom. You know, really winning your life back. So I'm I'm definitely a big proponent of that as opposed to the hustle and grinders Sure. Which is, you know, what we hear all the time. So I like I don't know about you, but I Speaker 0
like to live and enjoy life. For sure. No. It's something we talk about on the show quite a bit. And and I can tell already that you also get a lot of joy out of adding value to others. And, so let's jump back. I mean, paint a picture for our listener. What was your childhood like? What what were you know, financially, family wise, what were the living conditions? What were you experiencing mentally? What was going on for you as a child? Speaker 2
Well, I grew up poor in a rich neighborhood, and I know that's a total cliche, but it's totally true. I grew up in this little town called Kennebunkport, Maine, which is one of the wealthiest communities in New England, in fact, in the entire country. But my family was dirt poor. And I mean that literally because we lived at the bottom of a dirt road in a drafty unfinished house that my parents ended up losing to foreclosure when I was just fifteen years old. So from a very young age, I was painfully exposed to the gap, the chasm between the haves and the have nots. The haves was everyone else in the community and the have nots was my family. Now I know everybody listening to this program has heard motivational speakers. They'll get on stage and they'll say something like, well, you know, we were poor, but we were happy. We didn't know we were poor. Well, in my family, we freaking knew we were poor. Right. My mother, bless her heart, reminded us every day that we were poor and miserable. So, no, it wasn't happy. It sucked. Speaker 0
Right. That's interesting. I just had a guest on the show, I think, within the last week or two who made the same point as far as they didn't know it. You know, they didn't know. They were Yeah. Speaker 2
They were Well, we knew. We freaking knew. Yeah. Gotcha. No. It I was not happy. It sucked. So, anyway Yeah. From a very young age, because I, you know, saw the chasm between the haves and the have nots, I said, how the heck do I get out of that? You know? I hated being poor. I just hated that life of poverty and lack and not enoughness because I saw that right down the street, there's great wealth and abundance. So I said, how the heck do I get from here to there? Now, of course, there was nothing that we have today, all the Internet or all the tools we have today. Right. So I did the only thing I could think of, which is I went to the library, and I just read every book in the self help section. I just immersed myself in the self help literature, you know, the classics, Dale Carnegie, Napoleon Hill, Stephen Covey. And I read over three hundred self help books, and they all said basically the same thing. You know, set your goals and think positive and use affirmations. You know? They'll say basically the same thing. So I was like, okay. So I really applied myself, really worked hard. But as hard as I tried, as hard as I work, I just couldn't seem to get it together. So at the age of twenty five, I actually made a decision to end my life. I I made a decision to commit suicide at age twenty five. Now at the very last moment, my life was spared, but I didn't know why. And so I realized I've gotta find out what am I doing here on Earth? What is my purpose on this planet? Why am I here? And so I didn't know how to answer those questions. So I went back to the library. And this time, I went to the spiritual section, and I read every book in the spiritual section. I read, you know, hundreds of books in in spirituality. And I said, because I've gotta find why am I here? Well, fast forward five years later to nineteen ninety seven, and that's when I had these epiphanies. And I realized, number one, exactly what was missing in all those books I spent all those years reading. And number two, I realized, oh my gosh, this is my mission on planet Earth is to tell people exactly what I discovered after reading hundreds and hundreds of self help and spiritual books. And that actually became my first book which was called Permission to Succeed. You can see it back there behind me. And that was actually published by the Chicken Soup for the Soul publisher in nineteen ninety nine. And now twenty five books later, I'm actually the only author in history that's had works published by Hay House, Harper Collins, Simon and Schuster, Mindvalley, Nightingale Conan, and the Chicken Soup for the Soul publisher. No one else on earth, no one in history has ever done that. Not Tony Robbins, not Wayne Dyer, you know, not Deepak Chopra. No. I'm the only person I'm the only author that's ever done that. So, anyway, that's really how it all started. It really started from that pain, that frustration, poverty to wanting to make something better for my life. And now, of course, I've been able to help a lot of other people do the same. Speaker 0
So you mentioned the the essentially, that the self help books said a lot of the same same lessons. What about the spiritual books? Were they all very similar? What did you learn specifically from the the the spiritual books that you read? Speaker 2
Yeah. I did realize that, you know, most of the religions on planet Earth, they the reasons that wars start, you know, and many, many arguments start is because of the differences. You know? Well, you know, this this group believes in this, and this group believes in that. Yeah. But when you really boil it all down, everybody, every religion is all saying the same thing. You know? They're all saying the same thing. God is love. God is abundance. Mhmm. God is forgiveness, you know, and and etcetera, etcetera. So what I looked for was the similarities of those, and and I found that, yeah, they all basically say the same thing. I mean, it might be a little different here, a little different there. If you're looking for differences, you're always gonna find them. But if you're looking for similarities, those are actually way, way easier to find, and they're right there. So Sure. Yeah. It's it's about having that that spirit of joy, of forgiveness, of love, of abundance. And that's really what I, of course, now bring to my teachings. Speaker 0
Sure. Yeah. That that makes a lot of sense. And I know even within, say, the Christian faith, a lot of the denominations get hung up on, you know, what may seem like big differences. But if you zoom out a little bit further, they're they're actually little differences, and and they're at the end, like you said, they are differences because that's what they're looking for to focus on. But but okay. So can you add a little more color to how your life was saved? And I I guess, did you decide not to? I mean, you made a decision not not to end it all, and what was going through your mind at that point? Speaker 2
Well, I do tell that story in my books, you know, the full story. But very briefly, I was going to pull my car into a garage and, you know, just leave the engine running because I read somewhere this was before the Internet. So I read somewhere that or heard it that, you know, you would have fixed asphyxiate yourself, and I thought that would be a good way to go because I didn't have a gun. I didn't wanna use a knife. You know, I didn't wanna make a mess everywhere. Mhmm. And, I was living in an apartment, so I didn't have a garage. I just had this open auto bay. So I literally drove around. I was living in North Hollywood, California. I drove around and, amazingly, I found an open garage that I could have just driven my car in to and then, you know, pull the door down and end my life. And I was about to do that. I was literally pulling in to do that Mhmm. When I saw the thing that actually saved my life. And in the corner of the garage, I saw a child's bicycle. And in the in that moment, what flashed through my mind was an image of a family, a mom, a dad, and a young kid. Mhmm. And they came home. Imagine this. Imagine coming home and finding a stranger's dead body in your garage. Speaker 0
Wow. And as Speaker 2
soon as I saw that, just flashed through my mind. I said, Noah, you can't do this. You cannot do this to these strangers. And, of course, I I don't know who they were. I'll never know who they were. Right. It just was what happened and that vision. If that bicycle hadn't been there, I don't think I'd be here. Wow. So I took that as a sign from God that Mhmm. Okay. I won't do this. And but I'm like, well, now what do I do? And then Right. Right. Led to everything and Gotcha. Speaker 0
Yeah. Okay. So talk about so you you you told us, you know, essentially from fifteen to twenty five. How did things change, for you between twenty five and thirty five? Speaker 2
Well, at age thirty is when I had those epiphanies that I talked about in my first book, Permission to Succeed. So really, everything started when I was thirty. My well, I started my business in that three hundred square foot basement apartment with eight hundred dollars and a book on HTML. I mean, I had nothing. You know, I had no marketing, no sales, no business experience. You know, the only funnels we had were funnel cakes. So, I mean, there was nothing like what we have today. Right. And, of course, it was on dial up. Everybody remember that, right, from the night? Sure. I remember that. Yeah. So, you know, it was basically just me and Al Gore back then on the Internet. Right. Anyway, some some people will get that joke. But anyway, so, yeah. I mean, that's when I started because I realized, wow. This is my my mission. This is my message. You know? And, you know, so for the people listening who are wondering, well, you know, how does this apply to me? And one of the things that I always teach my clients is that, you know, your mess can become your message. You know, for me, I definitely had a big mess. It was, you know, my whole life was a mess. But then I realized, well, wait a minute. This is actually my message, you know, of how I was able to, number one, discover how to get out of that situation. And number two, you know, really put together a systematic approach, a framework, which we now call the Power Habits System. That's the full name. You can see the Power Habits book right there. Anyway, so the Power Habits is now, you know, what I've been teaching for the last thirty years Mhmm. Which is the power the full name is the Power Habits of Unconsciously Successful People. What I realized is what highly successful people do that they don't even know they're doing, number one, and therefore, number two, they can never teach it to us. So I became the the only person and then, you know, the first person to actually understand and codify and systematize what highly successful people are doing unconsciously because everybody else was talking at the conscious level. And it's just like the iceberg principle. Right? About five percent of our thoughts, behaviors, and actions as humans are on the conscious level. It's that five percent of the iceberg that you can see, and the vast ninety five percent is what you can't see. So what I teach is the ninety five percent, which is the thing that is Speaker 0
in fact holding most people back. That's really interesting. And and I'm glad you're you're talking about this framework. I mean, I shared with you before we hit record that, frankly, I I think my podcast for a time period was providing a lot of inspiration, but maybe not enough practical value to the listener to as to what to do next. You know? This is someone's amazing story about how they overcame some health scare or they had a plane crash that they never should have lived through or something. But Mhmm. How does that work for what does that mean for me, the listener? So talk more in-depth about the, the, the habits, the the system that you, that you teach, and and what are some of those lessons that maybe two or three of the lessons that you teach that the listener could take right now? Speaker 2
Yeah. Absolutely. And by the way, so the book is called Power Habits, The New Science for Making Success Automatic. It's right here. On page one hundred is the full system. I'll just show you here. So there it is right there. There are eleven power habits that are unconscious habits that highly successful people do. So let me give you an example. In fact, I'll give you a very practical example. I was speaking at a seminar in Los Angeles for a thousand entrepreneurs, business owners, you know, real estate professionals, six, seven, and eight figure earners. You know, so very successful people. Right? So I was walking off the stage. I just finished my presentation. A man came up to me out of the audience, and he said, Noah, I want you to coach me. You are the coach I've been looking for. Now I didn't know this man from Adam. Ironically, his name was Adam. True story. And so I said, okay. What's going on? Now he said, well, Noah, you know, I own this company, and we've been at seven figures. Oh, so we're at seven figures, but the problem is we've been stuck at the same level for the past four years. He said four years, we've been stuck at this, as I call it, income ceiling. Right? So he just he'd bash our head against this income ceiling. And he said, I have spent so much money on all these marketing guys. He's, you know, named all these marketers. And he said, I spent tons of money, but we can't break through that income ceiling. And he said, as soon as I heard you speak about head trash and your foot on the brake and, you know, your story, he said, I knew that you were the coach that I've been looking for. So he literally decided to hire me on the spot. That's why I love working with high achievers. Right? Because they make decisions quickly and firmly. They don't dilly dally. Don't say I gotta think about it. I gotta talk to my spouse, whatever. They just move. And so he literally hired me on the spot. So Wow. Anyway, so I coached him and his leadership team for eighteen months. In that eighteen months Mhmm. We were able to get his company that had been stuck for the previous four years to over twenty million in sales in less than eighteen months. That's a six hundred percent growth. Talk about hockey stick growth. You can see his video and many, many others on my website. You can, you know, see his Yeah. In his own words. Sure. But basically, the the what's exciting about that story and the the the lesson of that story Speaker 0
Yeah. Speaker 2
Is that what I helped him with was exactly these power habits, what I call the inner game of success. Now if you think about success, it really has two elements. And this is my favorite Venn diagram of all time, which is also in the book here. It's right on page forty four. I love Venn diagrams. Mhmm. It's a little hard to see. But anyway, on page forty four, I talk about this. And this is really one of the main reasons that I've helped my clients make over three billion dollars over the last thirty years. Three billion. That means we've helped people add six figures, seven figures, even eight figures and more, you know, using my Power Habit system. So the point is the the two circles there are inner game and outer game. Speaker 0
Mhmm. Speaker 2
Now inner game is everything that happens between your ears. Right? Everything that is here that you can't see directly Mhmm. But it affects everything that you do. So, like, as a keynote speaker, you know, I'm a coach and a keynote speaker. So, like, I get to speak at real estate conferences all around the country. And one of the things I like to ask my audience members is what is one area of your life where your beliefs don't affect you? And here's what people say. They go, and I go, exactly. There's no place where your beliefs don't affect you. Right. Right? Your beliefs affect your your health, your stress, right, your peace of mind that that your health your beliefs affect your wealth, right, your money, your income, your whether you get that promotion or not, whether you start a business or whether you procrastinate or whatever that is. Right. And then also your relationships. Right? Your your business relationships, personal relationships, family relationships, and so on. Right? So there's no place your beliefs don't affect you. But here's the funny thing, you can't see a belief. You can only see the effects of a belief. Right? That's why you could be doing well in one area of your life, but maybe you're stuck or struggling in another. For example, maybe your health is really good, but you're not making the money you want. Or vice versa. Maybe you're making great money, but your health is suffering or your relationships. Right? So it's not cookie cutter one size fits all. It's a very customized personalized approach that we have with, you know, our coaching. Yeah. Alright. So that's your inner game, but then you also have your outer game. Now your outer game is everything you can see directly. Right? So in business, that would be mark your marketing, your sales, your customer service, all that public facing stuff. Now what's so funny, like, going back to Adam, Adam's the example I just gave you is he spent tons of money on the outer game. And it hey. It got him to seven figures. Not bad. Nothing wrong with that. Right. But he won. He knew he was capable of more, but he could never break through just focused on and spending money on outer game. So it wasn't until I taught him how to master his inner game, boom, that's when the hockey stick growth happened, and that's happened countless times, literally thousands of times. Wow. Speaker 0
Couple things. One, I I do, mentorship for mortgage note investors. It's a very small niche within the real estate investing space. And I I love that you mentioned it's a customized approach, and that's what we do as well because it's, you know, it's fine to have training and and and, you know, communities, and that those are great for sure. And they they serve a different purpose, though, from what we provide because everyone's experience level is different. There's their history is different, and their goals are different. So having that customized approach, I think, is a fantastic way to go. Another question for you. You know, there are a ton of gurus out there and and I you know, and and a lot of them I mean, I think there a lot of them offer a lot of benefit, but some of the the, I guess, negative, the criticism of gurus and coaches and mentors and things like that can be that they haven't done it themselves or their entire business is based on coaching others. You know, so what would you say in your case? You know, why should the listener listen to you? You know, I I understand your your personal backstory, which, I mean, that's that's very, very strong for sure. But what would you say are your credentials as far as, you know, applying these lessons yourself? Speaker 2
Well, I mean, if you go to coaching with noah dot com, you'll see hundreds of case studies. And so, you know, I I am, you know, I have a PhD in pastoral counseling psychology. So, yes, I am doctor Noah St. John. My PhD is in pastoral counseling psychology. But who cares? I mean, really, nobody gives a shit because the only thing people care about is what what are you gonna do for me? Speaker 0
Yeah. That's Speaker 2
true. Right? So there you go. So I say go to coaching with noah dot com. And then after you do that, go to breakthrough with noah dot com and book a call with me or one of my coaches. And it's a fifteen minute business breakthrough evaluation. What we do is we look at your business, and in fifteen minutes, we literally we look at your number one block, and then we give you a three step plan so you can break through that block and get that hockey stick growth like Sure. I've been talking about, like I've given examples of. So, I mean, really, the, the results is all that people care about. Speaker 0
Sure. Speaker 2
Has it worked? And, you know, you mentioned I love that you talked about gurus because I spent over half a million dollars on all those guys only to find out they can't teach their way out of paperback. You know? There's no there there. And so what I realized is they're great at selling hype. They're great at self promotion. They're great at self marketing. Hey. Look at me. Look how cool I am. Look at my jet. Look at my boat. Look at my Ferrari. Hey. That's great, dude. Have you helped anyone else? And the answer is usually Yeah. You know? Yeah. So I yeah. Look. I've done well. I mean, I'm I'm doing fine. Right. But who cares? It's all about have you helped anyone? Have you helped other people get results? That's why I just talked about Adam going from four million to twenty million in eight eighteen months. Another client, Charles, you know, I helped he he hired me. He literally paid me a hundred grand to help him add a million dollars in twelve months. And as it turns out, I didn't help him add a million dollars in twelve months. Instead, I added one point eight million in ten months. Wow. No. So he gave me a dollar. I gave him eighteen dollars back. You're welcome. You know? Nice. Another client, Brian, was in Boston when we started. Now he lives in Aruba. Aruba Boston to Aruba. You're welcome. You know? So it goes on and on. Speaker 0
Got it. No. That makes a lot of sense, and and I appreciate you, taking that question. You know, and and I'll also add that in in if you look at, say, athletics, for example, most of the great coaches were not phenomenal players, and I'm not saying you're not great at what you you know, with your own situation, but maybe a real estate investor listening to this show might say, well, doctor Noah is not talking to me about real estate. I don't understand. You know? He how how can he tell me, you know, how to grow my business? But if you look at athletics, like Bill Belichick, for example, some might argue that Tom Brady was the reason for his success, but, ultimately, he was a phenomenal coach and probably not a very good football player. You know? So I'm just making the the the point that coaching is a whole separate skill set, and it's a it's an incredibly valuable thing to bring to the table to, you know, be able to add value to someone else who who may be more of an expert in that particular niche, say, real estate, single family residential real estate investing, something like that. Would you agree with that? Speaker 2
Well, it's funny you mentioned that because I have helped my clients make hundreds of millions of dollars in real estate, and I don't teach how to make money in real estate. What I do is I I teach you how to stop stopping yourself from making money in real estate. Got it. So what's beautiful is I just talked about inner game and outer game. Right? Speaker 0
Right. Speaker 2
So, you know, someone like you that's teaching the nuts and bolts Right. Of of real estate. Here's what to do. Here's all that. I don't know any of that stuff because what I fix is this thing called the human brain. Last time I checked, most realtors are humans. Mhmm. Speaker 0
Sure. Speaker 2
Most of them. So, you know, and most people, last time I checked, have with this thing called a brain, which means you have this thing called head trash. Now we haven't really talked about that yet, but that's Right. You know, when I've written twenty five books about it. Basically, I've written twenty five books on this one subject, which is how to take out your head trash. How to take out the trash in your head that's holding you back from making the money you just said you wanted. Alright? So that is in fact the point. So Right. What's beautiful is when you put, you know, your stuff or someone else is who's teaching the nuts and bolts of real estate investing with my stuff, which is how to stop stopping yourself from money, making money in real estate investing. Boom. Right. You literally become unstoppable. And that's what I've helped so many clients do. I mean, another example is Britney, and she, when she came to me, she, you know, was doing well, doing fine, but still hitting that income ceiling. Yeah. After, taking my coaching, she made she created a forty million dollar business in Nashville. And now and this is gonna sound like I'm making it up and I'm not making it up. She owns her own island in the Caribbean. Wow. So you're welcome again. You know? I mean, the the stories the examples go on and on. That's incredible. Speaker 0
I actually think I probably I've had her on our, on my show. Speaker 2
That's that Britney. Yep. She's very famous now. Speaker 0
I I will actually we can link to that episode in these show notes. That was a phenomenal. Her her story is phenomenal. So Yeah. That's awesome. And like you said earlier, the our beliefs affect everything. That's a really good way to frame it too. I mean, there's nothing that that our beliefs don't aren't aren't impacting. So, fantastic. So any other with your own personal story, are there any other lessons you've learned along the way in handling diversity, that you think may be beneficial for our listener? Speaker 2
The the reason I laughed is because of what we were just talking about with gurus and the advice I always give is do your homework. Mhmm. Do your homework. I told you I mentioned a moment ago I spent over half a million dollars with all these clowns. Right. I wish I would have done my homework. Alright? Because what I did was what most people do is they buy into the hype. Right? Yeah. And they buy into those sexy images. And why do you think those guys are doing that? Because it works. You go, oh, I want a boat. Oh, I want a jet. I want a helicopter. You know, we it's like hypno hypnosis. Right? Speaker 0
Sure. Speaker 2
That's exactly what it is, in fact. Anyway, so but I I I didn't do my homework. I I really didn't do a good enough job. Yeah. Have okay. And I was really serious when I said earlier. Have you helped anyone? Speaker 0
Sure. Speaker 2
Okay. I get you're rich. Yay for you. Right. Who cares? Alright. What about the rest of us who want your help to get where you are? Have you helped anyone? Speaker 0
Mhmm. Speaker 2
Right? So that's why when you go to coaching with noah dot com or breakthrough with noah dot com, I give you a million success stories because Sure. It's not about me. Yes. Yeah. I'm doing well. That's fine. Great. Right. But what about all the people that I've helped? That's how you know that that person, that coach, that mentor has a framework. Speaker 0
Sure. Speaker 2
A system. That's what you wanna look for. A framework that means that anybody can plug in whether you're making five figures, six figures, or seven figures. We help you get to that next level Mhmm. Because of the framework, not because of the personality of that guy. It's because of the system that does the work. Speaker 0
Right. Got it. Makes a lot of sense. Alright. You ready for some rapid fire questions? Always am. This one trip does trip people up sometimes, but what is one thing that people misunderstand about you, Noah? Speaker 2
I think they they think that I am too confident because of the way that I talk. Mhmm. But the reason I talk like this is because my stuff works. My framework works. The system works. I've proven it thousands and thousands of times. Yeah. And so that's how I know that so believe me, I wasn't a confident person. Speaker 0
You know? Speaker 2
I told you my backstory. But, I mean, you know, in high school, I had a face full of acne, coke bottle glasses, and I didn't have shoulder length there. I had shoulder width there. K? So Nice. You may I had zero self confidence back, you know, in high school and growing up. So this is not natural for me. I had to grow into it, but that's the thing. You know? They say fake it till you make it. I don't agree with that. I think you need something that you know works, and that's how you have true confidence. Speaker 0
Great. That makes a lot of sense. I love that. Looking back, what's one of your biggest failures, and what did you did you learn from it? Speaker 2
Oh, brother. I stayed with the wrong person for too long. Okay. You know, and sadly, I stayed over four years with a person who and this will sound like I'm making it up too, but I'm not. You know? She would tell me every day that I, you know, was no good and I would be nothing without her and and I literally got, you know, emotionally abused every day for over four years. And and I look back and I go, how could you possibly stay in that I mean, I wouldn't be in that situation for five minutes now. Speaker 0
Right. Speaker 2
Right. But that I didn't have, you know, good role models in that sense. So Right. Now my wife that I've been with for eighteen years now, we just celebrated our fourteen year winning anniversary. She builds me up every day. So that's Nice. Something you wanna look for. Someone who builds you up, not someone who tears you down. Speaker 0
That's a critical critical thing for sure. Yeah. Speaker 2
Yeah. If you could Speaker 0
go back and give your eighteen year old self some advice, what would that be? Speaker 2
Go into marketing. Study marketing. Marketing is everything and everything. There is nothing else but marketing. I didn't even know what the word marketing meant until I was about thirty years old. I was like, what? I I never I honestly never heard of it. You know? And I'm like, what? Marketing. What's that? You know? I thought if you were just a good person and did good work, then people would find you. Not so much. You know? Rats. You know? Meanwhile, you get all these great marketers who have nothing. There's no there there. They're just selling air. And it's like, oh my god. How did they get there? Marketing. So I'm like, gosh. Yeah. That that's I wish I wish I could go back and do that. Speaker 0
If you could have coffee or a drink with any historical figure, whom would you choose? Speaker 2
Oh, that's an easy one. That'd be doctor Stephen Covey. He's the he is my inspiration for getting into this industry. He, of course, wrote the seven Habits of Highly Effective People. Yeah. And amazingly, I actually got the opportunity to interview doctor Covey by phone Oh, wow. Before he sadly passed away, several years ago. Oh, wow. And he was amazing. And I just a wonderful guy, and I wish I could spend more time with him. So that would be my my person. Speaker 0
If you were given ten million dollars personally to tomorrow, what would you do with it? No strings attached. Speaker 2
I'd spend it on marketing. Okay. Nice. I mean, because more people need to know what I teach and what I do so I can help more people. That's that's why I started this business thirty years ago in a three hundred square foot basement apartment. It's to help people, make a difference. Nice. And, you know, just wanna get the word out and and frankly help more people because a lot of people have written to me and said, you know, they read one of my books and decided not to take their own lives, you know, or I've saved marriages and of course help me people make over three billion dollars. Yay. That's great. But more is really about people's lives. Speaker 0
Sure. Absolutely. Couldn't agree more. Maybe separate from marketing, but what is a a challenge that you're facing in your business right now? Speaker 2
It's always marketing. There is nothing else. Okay. There's only marketing. So, no, I am not a natural marketer. I'm a natural teacher. Speaker 0
Mhmm. Speaker 2
I wish I was a great marketer. You know? I'm an I'm an okay marketer. But, you know, that's Yeah. That's where I am. And that's like, no. There's only marketing. There there is nothing else. And that's sad. Honestly, it's sad. I I I hate it. Speaker 0
I was gonna say, I do think that's better than the opposite. Yeah. Speaker 2
Well, that yeah. But, unfortunately, those guys Yeah. You know, are taking all the air in the room. Sure. And it's Speaker 0
it's tough. Speaker 2
I'm like, hello? Hello? Right here, guys. Speaker 0
So for the the real estate investor who may be younger and just getting started and maybe they're trying to figure out their path, passive or active, or should I go, you know, multifamily or single family, or should I even do real estate investing? How do they determine there's so many paths they could take, and and it's very easy to get overwhelmed. Speaker 2
Yeah. Speaker 0
What advice would you give to that person? Speaker 2
I would say what I have already mentioned, which is just do your homework. You know, there there is. And, you know, make sure whatever you decide, make sure that you are doing the inner game along with the outer game. Right? So, you know, I teach inner game. I've been doing it thirty years. Help people make three billion dollars. So, yeah, if you wanna come to me, you know, I've given you plenty of resources. Go to my website. You know, I've given a lot of links there. But just knowasaintjohn dot com. That's the easiest thing to remember. Tons of resources there. So that's you know, you can get your inner game handled. And as far as the outer game, yeah, you just have to I I would say choose the right teacher in that area as well. You know, make sure that whoever you're following knows what they're doing, number one. And number two, has a system. So So it's not about a personality because the personalities in this industry are very big. Well, guess what? What if you don't have that personality? Right. Then you're on the block. So we really you need to find the teachers who have a system that you can just plug and play, fill in the blanks, boom. You know, that's what we do on the inner game. So make sure you find that on the outer outer game as well. Speaker 0
Speaking of the inner game, what would you say is a tactic or strategy that you use that may be controversial or just different from the rest of the industry? Speaker 2
Well, that's what I've made my living on these past thirty years is being controversial is flipping traditional success literature on its head. One very simple one is my teaching of affirmations. And, no, I'm not saying it wrong. It's affirmations, not affirmations. That's my book from Hay House called The Book of Afformations. You can go to a f f o r m a t I o n s, Afformations. Yeah. And that is what I one of my discoveries. I discovered this is why the old Afformation way does not work for most people. So I discovered affirmations and just using my affirmations method has literally changed millions of lives all around the world. So again, you can go to affirmations dot com, learn more about Speaker 0
that. And briefly, what is what is the difference? Speaker 2
But afformation is an empowering question that immediately changes your subconscious thought patterns from negative to positive. And afformation is, of course, we all know is a statement. Sure. But we tend to not believe the statements. So, I discovered these in nineteen ninety seven, my affirmations method, and you're literally flipping traditional success literature on its head, and it's incredibly powerful and Yeah. Incredibly effective. Speaker 0
I'm not gonna lie. The first, when I read through your bio before the show, I thought maybe your assistant had a Everybody sells that. So, nope. It's the Speaker 2
new word that I invented thirty years ago. Awesome. Speaker 0
Where where are you looking to go with your business? Just scale what you have going on? Or, Speaker 2
oh, yeah. Well, we're we're really, my family actually, we're we're building a new AI, agent or AI automation Mhmm. Part of our business. So we're really, excited about that. AI is, of course, taking over everything. And, you know, there's really I believe this, that there's gonna be two kinds of business owners over the next five years. Those that employ AI and those that are out of business. You know, sad to say, but Sure. So we're absolutely scaling that up very quickly now, and there's a lot of amazing tools that enable any business owner to really get so much more done in such a shorter amount of time, number one, but, of course, much much less expense. So, and For sure. In in ways that are are actually staggering. So I've been online, you know, for over thirty years. I I remember getting my first email in nineteen ninety five. So, you know, it's been thirty years now. And so I've seen it all when it comes to the Internet and things like that, but this is the next revolution, is the artificial intelligence revolution. So I said to I said that to my wife two years ago. I said, honey, you know, I was here for the Internet revolution. Mhmm. Well, this is the AI revolution, and it's here to stay in, and I ain't going anywhere but up. Yeah. Speaker 0
And it seems like in the last six months, it's really taken off as far as its its practicality and effectiveness. Speaker 2
And it's only gonna accelerate. Speaker 0
Yeah. What is a book or two that you can recommend besides one of your own for our listener? Speaker 2
Oh, I'll I'll go back to what I said a moment ago, Seven Habits of Highly Effective People. That was my inspiration, for getting this business. It's a a seminal work and something I think everyone should read. Speaker 0
Fantastic. Doctor Noah, what is one question that you'd wish I had asked but I haven't? Speaker 2
I think you covered it all, my man. I mean, you really covered it. And, I think we got into a lot of really good, stories, examples, and case studies, and, I I think we did a great job here. Speaker 0
Well, you you made it easy for me. That's for sure. So, where can our listeners reach out to you? You mentioned a couple, you know, websites and things. Where where can they find your book and get in touch with you or or your team? Speaker 2
Yeah. If you go to breakthrough with noah dot com, easy to remember. I'm known as the breakthrough coach. So breakthrough with noah dot com. You can, you know, schedule that breakthrough evaluation with me or one of my coaches. And my main website, noah saint john dot com. Oh, and by the way, we do have a new custom GPT, speaking of AI, that is called the million dollar business gap finder. And basically, it shows you the gap between where you are and where you wanna be in your business. And you can actually get that at free gift from noah dot com. Easy to remember. Free gift from noah dot com. That's all there. But just go to noah saint john dot com. That's the hub, and you can see everything we have. Speaker 0
Fantastic. Doctor Noah Saint John, thank you so much for joining us. Spending your time with us. My pleasure. And to the listener, thank you for spending your most valuable resource with us, and that is your time. Thanks, everyone. Take care. Speaker 1
Thank you for joining us on From Adversity to Abundance. We hope today's episode has equipped you with valuable insights and practical advice to elevate your real estate journey. For more inspiring stories and resources, visit us at w w w dot adversity to abundance dot com. If this episode has inspired you, please share it with a friend who could also benefit from our conversation. Together, let's turn adversity into abundance. Until next time, keep building your mental fitness and your real estate empire. Speaker 3
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